A Game Theoretic Approach to Coordination of Pricing Decisions in the Supply Chain, Including Two Types of Primary and Processed Products
Abstract
Complementary activities such as packaging for products such as saffron significantly impact attracting more customers. This paper investigates the pricing problem in a Supply Chain (SC), including primary and processed products, in a competitive space using game theory. According to the results, the increase in complementary activities, to a certain extent, causes a decrease in profitability.
Keywords:
Supply chain, Primary product, Processed product, Pricing, Game theory, IntermediaryReferences
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